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Inspiration: Platinum Egoiste (1993 formulation) by Chanel.

One's success, tenacity, core values, achievements, and self-assurance shape and define their ego. When one loses sight of what they have accomplished in their lives, their ego and self-pride crumbles. The annually reformulation of Chanel's Platinum Egoiste is the equivalent of this in the world of perfume. Three decades later, we discover that this ego has become tainted, and the confidence has faded.

#YOUNGEGO transports us to the heyday of fragrances when few sprays lasted all day. There are many recollections of sweet lavender, aromatic rosemary, and vivacious petitgrain. This time we are unafraid of anything coming in the way of our confidence. A fougere-driven geranium and masculine oakmoss round out the composition, for a scent that will serve as a reminder of everything that is wonderful about the world of fragrance.

With #YOUNGEGO, regain your confidence and boost your ego!


NOTES: Lavender, Rosemary, Petitgrain from Paraguay, Clary Sage, Sandalwood, Oakmoss, Vetiver from Haiti, Geranium, and Amber.

GENDER: Masculine

CONCENTRATION: Extrait de Parfum

CAD $45

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