Privacy Policy
PRIVACY POLICY:
This section describes how we gather and share your personal data when you visit our website or make a transaction.
PERSONAL INFORMATION WE COLLECT
The device you are using, your web browser, IP address, time zone, and cookies set on your device, are some of the information which we receive when you visit our website.
Additionally, as you explore our website, we record information on the products you view as well as the pages you navigate through. We also keep track of the websites or search terms that lead you to our website as well as information about how you used it. This data is automatically generated and designated as "Device Information".
The following technologies are used to gather the device information:
- “Cookies” are data files that are stored on the computer or other device which you are using. Typically, cookies contain an anonymous unique identifier. To learn more about cookies and how to block them, please visit: http://www.allaboutcookies.org.
- “Log Files” record the activities performed on a website and gather significant information or data. Included in this are your IP address, browser type, internet service provider, referring/exit pages, date/time stamps, and browser plug-in types.
- "Web Beacons", "Tags”, and "Pixels" are digital records used to save data about how you use a website.
Additionally, we get some information from you whenever you attempt to make a purchase through our website or make one. This includes your name, contact information, billing and shipping addresses, email, and payment details, which may contain credit card details. This data is compiled under the title of “Order Information”.
In this privacy policy, "Personal Information" refers to both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
Orders placed through the website are typically fulfilled through the “Order Information”. This involves providing invoices and order confirmations, processing the payment information, and arranging the shipping process.
We also use “Order Information” to communicate with you, screen and monitor our orders for fraud or other risks and deliver information or advertisements that are relevant to the preferences you have shared with us.
Your IP address is one of the Device Information that we collect that aids in our ability to check for potential fraud and risks. Additionally, it helps us in refining and improving your experience on our website. For instance, we choose our strategy and advertising tactics based on the information we gather about how our customers browse and use our website.
SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with third parties. Once more, this contributes to the data collection needed for decision-making. For example, Shopify powers our online store. (To see how Shopify uses your data, please read here: https://www.shopify.com/legal/privacy)
Google Analytics is another tool we utilize to better understand how visitors navigate through our website. (For details regarding how Google collects your personal information, please visit: https://www.google.com/intl/en/policies/privacy/)
If you wish to turn off Google Analytics, you can do so through the following link: https://tools.google.com/dlpage/gaoptout.
Your personal information may only be disclosed in the following events: to observe with relevant laws and regulations, responding to a subpoena, search warrant, defending our rights, or any other lawful request related to the information we receive.
BEHAVIOURAL ADVERTISING
As previously mentioned, we collect your Personal Information to send you relevant marketing communications and adverts based on your preferences and interests.
To know more about how targeted advertising works, please visit:
Network Advertising Initiative’s (“NAI”) educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
If you want to opt-out of targeted advertising, please visit the following links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you have the option to dismiss some of these services by visiting the following link that will take you to the Digital Advertising Alliance's opt-out portal:
http://optout.aboutads.info/
DO NOT TRACK
Please be aware that when we detect a Do Not Track signal from your browser, we do not alter the data collection and use practices on our website.
DATA RETENTION
Unless and until you ask us to erase your Order Information, we shall keep the Order Information you submit through our website for our records and archives.
CHANGES
Periodically, we may update this privacy statement to reflect amendments or changes. For example, changes in our practices or for any other operational, legal, or regulatory reasons.
EMAIL MARKETING AND NOTIFICATIONS
You authorize us to send you email newsletters (for your orders, including order confirmation and/or abandoned cart reminders) and promotional offers, by entering your email address in the checkout and initiating a purchase, subscribing via our subscription form or a keyword, or by initiating a purchase.
If you would like to stop getting emails from us, you can always click "unsubscribe." Please contact us by email using the information in our “Contact Us” section if you have any inquiries or need more information about this.
CONTACT US
Please send us an email to the following address if you have any inquiries about our privacy practices or if you wish to file a complaint: Support@TheDuaBrand.ca